COM 140 - Guy Kawasaki
Notes from Guy Kawasaki’s talk at our class:
Future business model - one or two guys sitting in their underwear cashing advertising checks. Example business:
- alltop
- popurls.com
Online feed aggregation/bookmarking. Easier than google reader.
Trick question from VCs - why is this market defensible?
- tech no, patents no - no resources to litigate
- good answer is: we’re going to work harder, fix it faster, relationships
- defense is critical mass before anyone else
Key to sucess for business is the quality of the implementation of the idea.
Entrepreneurship is all about making the playing field unfair.
Promotions: advertising through rss feed readers.
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Q: scale of internet business - # employees/viewership per employee
Two guys in a garage: 100k pageviews /day 3M/month 250k/yr with high CPM
With full business: 1M per day
The aim at these small scales is to develop an interesting property and be bought out by a bigger player with a complementary organization.