Crossing the Chasm - The Power of Social Technology
Here at the Stanford GSB Virality Bootcamp, part of the Power of Social Technology.
Key Thoughts:
Dave McClure
- ~A lot of people are trying for virality, but a great product that people like is better.~
- Paid user acquisition is under rated, especially since.
- The major value of TechCrunch is for investor valuation.
Ed Baker
- Example of growing too fast. Should have rate limiting.
- V = X Y Z
Hendrickson
- “Bootstrapped marketing is all about personally touching people.
(And helping them touch each other.)” - Using twitter to reach people.
- Zynga - 30% of revenue acquiring new users.
- Best way to get featured in TechCrunch is to work at TechCrunch.
Benjamin Katz (failed investment banker, filmmaker, coveroo.com, cafepress)
- “Rolodex: smile, dial, and rile; you are Billy Mays”
- Celebrities: they’re just like you! [except that epople pay attention to them]
- Look big: sleep with Bill Gates, Leland and Yoko
- coveroo.com
- Harness the groundswell: Press, video, social media, email
- People want to care about something - give them something to be excited about
- Call hundreds of people per day to get in front of them
- Jigsaw - rolodexes
- Having a PageRank 7 site link to us helps with SEO.
- Make videos because it’s just complicated enough that it keeps most lazy people out.
I’m reminded of my interest in using the internet to bring people together. The best way to increase the amount of love in your life is to give love to someone near you who needs it.